Aaron

Using Audiobooks

by Aaron on January 21, 2012

Matt Aaron is one of our readers who liked the book and Sebastian’s blog, so he offered to write a post about audiobooks for us. You can find him at http://www.googlematt.com/. Without further ado…

IKIGAI recommends using audiobooks for filling dead time. Common situations can be waiting in line at airport security or any type of transportation that doesn’t allow you to sit and read, like walking. While this sounds easy to do, audio listening is not as accessible as one may think (at least in 2012).

There is a Kindle option to auto-read the text of any regular book, but there are drawbacks. Words get chopped; you are literally being read to by a robot. Also, a Kindle is too big to carry in your pocket.

Only a small fraction of books are available in audio format making it quite difficult to find and select a good listen.

Steps to get started listening to Audiobooks:

  1. If you don’t already have one, buy an iPod or a portable MP3 player (I figure you already own one)
  2. Join Amazon’s Audible
  3. Sign up for a monthly plan. Why?  Because, aside from the occasional sales, most books run between $20-$35. With the subscription of 1, 2, or unlimited, you will save at least 50%. Credits also carry over from month-to-month in case your schedule prevents listening time in a given month.
  4. Buy Brian Tracy’s The Luck Factor, or the E-Myth
  5. Now that you are set up, it is time to get some listening ideas. Start with these two blog posts from Sebastian:

32 Audiobooks for $158
Audible Doing the Awesome $5 Thing Again

Listening Tips:

1. If you acquire audiobooks in a regular MP3 or M4A format, make sure you convert the files to M4B. M4B automatically saves the last listening position, which is everything. Imagine having to search a 2 hour audio track for where you left off. It wastes time. I use MP3 to iPod/iPhone Audio Book Converter

2. You can control the speed. I believe up to 2X. Some books move at a slow pace, and you can cover an audiobook faster by increasing the speed. The downside is that the voice sounds less human.

3. When buying, check if the book is Abridged or Unabridged. I usually listen to unabridged, but that is less of a recommendation and more of my personal habit.

4. Consider listening time. The time range varies quite a bit. There are some books that are under 2 hours, like A Book of Five Rings: The Strategy of Musashi (re-listening value) while some are closer to 30 hours like Empire: The Life, Legend, and Madness of Howard Hughes.

If you have any additions/questions/corrections/recommended books to add, please leave a comment. Happy listening.

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Do Things That Work

by Aaron on January 10, 2012

In my junior year English class we’re discussing Nietzsche’s Ubermensch. One student asked the teacher “Wait, so if you’re an ubermensch and you come across a traffic light that you don’t like, do you just run through it with a monster truck and squash all the cars in your way?”

 

The class laughed. The teacher said yes.

 

Later on, I asked what would happen if you were an Ubermensch, but you didn’t have a monster truck.

 

“Well, ” my teacher said, “then you die.”

 

If you’re going to try doing something, you have to do it in a way that works. A lot of people try to copy something that looks successful, without learning why it works. Even more don’t realize that they don’t know how it works. This causes lots of problems.

 

It’s the person who decides to study, getting distracted by facebook, then spending lots of time and not getting results.

 

It’s all the people who go to the gym, eat crap, and don’t get any stronger.

 

It’s Iceland deciding to do finance, starting a bubble, then crashing the economy.

 

It’s really easy to look at people’s surface behavior, then try to copy it, but leave out all the parts that actually work.

 

Drowning looks a lot like swimming. You flail your arms around and kick a lot, but you don’t push against the water enough to keep your head above the surface.

 

Where does the push come from? What makes things work?

 

Causality.

 

When I succeed at something, it’s for a reason. I can trace a chain of cause and event between what I did, and what I got. The things I’m best at are the things I understand the most.

 

I can build a robot because I can see what every damn part is doing. The mechanics don’t hide anything — gears have teeth that force other gears in a circle. Mechanisms rotate around hinges. Things hold up because metal would need to break if they didn’t.

 

Electronics is trickier, but if you have time, a multimeter, and debugging LEDs on your mechanisms, it’s not that bad. If you can swap out everything you didn’t build, it’s pretty easy to isolate the problematic part and remove it.

 

If only everything were like that. Interacting with non-physical facts is harder.

 

If you don’t want to be blind, you need metrics. That way, you can see what’s happening. The metrics don’t need to be super fancy, but they do have to be related to the thing you want to track.

 

Worst case scenario, you can science it out. Try something, see how it affects your metric. Try variations of the things that work out better. Local maxima can happen, but at least you’re doing better than random.

 

But if you really want something to work, get the causality straight. Figure out why people are responding the way they are, and amplify that. Pay attention to comments. Talk to your readers.

 

One thing that’s interesting about working with Sebastian is how unapologetic his stances are.

 

When we were putting together the book, the team kicked titles and subheadings back and forth. Sebastian told us to be less beggy and more direct before, so we were coming up with different titles. Suggestions like “Warpath” or “Letters from an Imperialist” came up. You know, fun aggressive stuff. We were having a grand old time.

 

Then Sebastian replied.

 

“No no no! If we talk and market like that, we’ll get torn up. You all want STRENGTH STRENGTH STRENGTH in the title, but trust me here, that won’t actually work.”

 

I was just trying to pattern match to Sebastian’s previous assertions, rather than following the chains of causality supporting them.

 

In all the cases he wanted us to be decisive, we already were in a good position. We had something valuable, and we were trying to reach people would would like it.

 

Isn’t it annoying when people just pattern match, and don’t do things that work?

 

They look like they know what they’re talking about, because they’re using the same words that people who do are using. They don’t know they don’t know how it works, because they’re saying things that make syntactical sense.

 

But that’s no good.

 

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How to Move Time Within OODA

January 6, 2012

I like thinking about timing, and I’ve recently done a little bit of thinking about marketing, so here’s my all-in post on timing. If you want me to continue writing on the subject, share this with your friends, because I’ll start focusing my attention elsewhere unless this goes awesome.   And without further ado…   […]

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Orientation, Decision, and Speed in OODA

January 5, 2012

The OODA Loop is pretty useful for thinking about various things. Today I’m going to explain how we did things quickly in putting together Ikigai, through the lens of OODA.   We did Ikigai really fast by publishing standards. In a week to be exact.   When you go through the OODA loop, you observe […]

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An OODA Perspective on The One Week Book

December 22, 2011

Originally, the plan was to find organize core posts and auxiliary posts into chunks, those chunks into chapters, those chapters into sections, and those sections into a book. This was fine and dandy, but it basically failed to account for that it assumed that I would have any idea what would be turned into the book. […]

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The One Week Book Timeline: Prelude

December 22, 2011

This is Part One of a series of posts going through the One Week Book Project.   Prelude Sebastian wanted to share a book with the world. As far as I can tell, it was about his general strategy for accomplishing things in life and moving up in the world.   He was super psyched […]

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What the Milgram Experiment says about Human Evil

December 16, 2011

When one human attempts to force another human into doing something that they don’t want to do against their will and against their interest, it’s considered violence.   There are forms of violence which show no marks, which leave no trace, and – most disturbingly – force the victim into thinking that they agreed to […]

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Sebastian Marshall is a Great Boss

December 16, 2011

I woke up this morning and saw Sebastian’s new videos on his blog. After watching them, I wanted to talk about why working with Sebastian is great.   He talks about friendliness (looking out for other people’s interests) vs. politeness (following social norms) in the context of a business deal that he conducted and the […]

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Join the Rebellion

December 15, 2011

The One Week Book is complete!   Not only that, it’s in Amazon, and approved. Buy it here now: http://www.amazon.com/Ikigai-ebook/dp/B006M9T8NI/   It’s worth it to do a quick recap of why we’re doing this.   Traditional publishing is slow, we put together a potentially life-changing book in a week. Want to help us promote it […]

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We submitted!

December 15, 2011

Kendall put the book into Kindle Direct Publishing. Look for us in Amazon soon!

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